Design, Marketing, and Support to help your business Make A Difference

Effective Website Photos

Some of you are hesitant to put your photo on your website.  Some of you will pick random pictures you've taken of your work, your products, your business or your operations and want to include them strategically on your website.  Have you really thought about what might be the best picture?

Most of us know a good picture when we see it.  Even more can identify a bad picture.  What's important though is to know WHY it is a good picture or a bad picture so you can select the best pictures consistently.  I just read a great article posted on Web Marketing TODAY (website) on this topic. Sandra Niehaus with Closed Loop Marketing presents clear and easily understandable concepts on selecting effective photos for your web page.  She addresses strategic issues such as how a photo can be detrimental to your page.  She discusses how we react to faces and more specifically the eyes.  And, she offers clear examples of ways to present photos that are attractive, representative, and that still manage to focus web visitors to your conversion path.

Here's a link to the article by Sandra Niehaus on "How to Choose Effective Website Photos and Images".

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  • Where to start? One place - start by telling the story!

    What is this story? Put simply, the story of your business.

    • Begin by describing your customers and their needs.
    • Then list the benefits your products provide to customers.
    • Now include complete descriptions of your products and services.
    • Don't forget to list your competitors' strengths and weaknesses.
    • Almost done. List ways customers can contact you and find your stuff.
    • And lastly, tell us about you and your staff, your company, your reasons for being in this business.

    But, what about how my website should look? Well, now that you've defined your story and and we have documented that we can begin discussing the graphic design of your website. 

    Ready to discuss it? Share a few details and find out how we might help.

  • Marketing, advertising, branding, merchandising.

    Complicated, subjective, expensive. Successful campaigns highlight the benefits to your customer or client.

    • We want to understand your needs and your perspectives because there are many ways to promote your message.
    • We recognize your needs are unique.
    • We fiercely endorse measuring success through all channels.
    • We want to listen first then craft a plan to evaluate and leverage the channels that will work best for you.

    The ultimate gift is to show you the best ways to market your stuff. After that, the implementation and measurement will be much clearer. And your successful marketing efforts will be tangible.

    Here's how we get started.

  • Selling online can seem tedious and intimidating.

    Our experience will get those online orders flowing smoothly. Here are the items we will need.

    • Your list of products and services with all the details.
    • Your portfolio of images used to sell your stuff.
    • Your preferences for payments, shipping, promotions, returns, credits, and warranties.
    • Your expectations for managing products, inventory, orders, and customers.
    • Your legal requirements for collecting taxes, security, and terms and conditions.

    Whether you will sell ten items or ten thousand items the plan is the same. We can put you on the right platform.

    Let's get your selling started!