When you know what you want, know how your customers look for and buy your goods, and know what improvements your business needs then we can help you build, renovate, and manage your online presence. We will help you build your content strategy, decide on the visual experience you intend to convey, implement a reliable, available site, and manage all your online resources. And, we will stay around to help you analyze and manage the success of it all. Contact NetProffitt Enterprises and get started building an effective site today.
NetProffitt registered and manages domain names for new and existing clients. We currently manage domains through BulkRegister.com, an Enom company. Our full service domain registration and management servicebenefits include:
Automatic domain renewal - your domainname will be automatically renewed annually. You will receive an automated annual invoice in advance of your domain name renewal. You then have the opportunity to decline renewal on an annual basis. If preferred you may request extended renewals as allowed by the registrar.
do anew domain names are automatically covered by name obscuring services which protect your registration information.
Your domain names will be pointed to your websand whether hosted by us or not. Also domain names may be registered and parked if that is your preference.
You will always be the registered owner of your domain name. NetProffitt will always be the domain namadministrative and technical contact.
You will always have the option to add hosting records to your domain as needed for other services such asexternal email hosting and otheronline services.
Managing a website is all about managing change. Would you open a retail store and never move things or change signs? Probably not. Similarly, neglecting your website for months or years might work for you at the beginning, but as you, your competition, and your customers change the site will become outdated and ineffective. Creating a website is a strategic business investment. But, part of that strategy has to be maintaining and updating the website.
A website is a pyramid of strategic decisions - some made by you and some made for you. A website is a series of static or dynamic 'pages'. Dynamic pages require some form of content management system (CMS) involved. Your website pages are 'served' to the visitor by a web server. And, the web server is software running on an operating system in a data center. So you want to manage your own website? Which part - data center, web server, content management system, or content?
Have you ever had to switch between two cars and had to reacquaint yourself with different controls? Have you ever had to reprogram your TV remote after two years? Pretty hard even if you did it last month. This is the pitfall of managing your own website. If you don't interact with it regularly you may forget how. You spend time re-learning or you recreate something already done. Even with good instructions (that you actually watch or read) you may be spending more your expensive time re-educating yourself. Depending on how you value your time this may be a significant expense.
I'm happy to support you and train you to managing your website content. But, despite best intentions to be involved in updating content from the start, most people quickly realize that updating a website is much more cost-effectively done by me (your webmaster) because I deal with this stuff every day.
And then there are updates. All that stuff supporting your website eventually (some frequently) needs to be updated / upgraded / migrated with bug fixes, security updates, and new features. This level of updating is something I do not you. Neither of us can afford the liability of errors, mistakes, or omissions. Leaving a server or CMS without updates or security patches is a potent disaster waiting to happen. So I'll manage the server and CMS software updates - always.
If you really want to maintain your own website content I'll work with you to teach you the right way. Just be prepared that it is never as simple as opening an editor and typing away.
Oh! Did you forget something? What about your domain? Did you renew that? If I'm managing your domain it will always be automatically renewed. If you manage your domain, that's totally up to you. Just be aware that a lost domain is frequently just that - lost.
Is your website successful? To answer that question you need to two things - conversions and analytics.
What are website conversions? For e-commerce sites the most common answer is that a conversion is a sale. Something was purchased and you received payment. For non-store websites a conversion is most commonly an inquiry, an email or phone call generated from your website. Other examples of conversions are referenced (affiliate) sales, information downloads, and social networking. There are no doubt many others, but hopefully you get the idea. So I've got a conversion, now what?
Most businesses are able to assign some value to each conversion. Sales are easy. The value is the amount of the sale - sometimes. Sometimes it is the estimated lifetime value of a customer in cases where customer retention and recurring sales have proven value. Affiliate sales are basically very similar. Inquiry emails, phone calls, downloads and social networking links are frequently more difficult to value. But, determining their value is critical if you need to know the value of your website. But, why do you need to know the value of your website?
A good business person invests in growing their business. And any significant investment is measured by the return the investment generates. It makes good sense to spend $1 to make $10. It makes no sense to spend $1 for no return. So this brings us to the most important things you need to know about your website. What is the value of each conversion? And, how many conversions are you receiving compared to the traffic your site receives?
To answer the value of a conversion question you have to know the definition of your conversion and you have to know the actual or potential revenue that conversion event represents. This sounds simple. And, yet many companies settle for only an approximation of the conversion value. This might be because the conversion event is not the actual revenue generating end result (e.g. a request for a quote). You might know how many quotes you get, but you don't know how many quotes have actually closed as sales. So you make your best guess.
To answer the how much traffic and how many conversions most people turn to some form of analytics (with Google Analytics being one of the most visible instances). Analytics is combination of data manipulation and reporting. The various analytics programs and services gather raw traffic attribute information and present structured reports based on built-in or devised analytical reporting.
Is all this necessary? If you are in business it is. Knowing the value of each conversion and the number of conversions over time you can now calculate the 'return' from your website. Now compare this 'return' with the money you spent creating your site and the money you spend maintaining your site. The result is your return on investment. But the real benefit is that going forward you will know how much money you can afford to invest in improving your traffic and conversions. That is what you really want to know.