Design, Marketing, and Support to help your business Make A Difference

OOPs! Disclosure?

Have you been asked to agree to terms on a website? Have you noticed a legal looking disclaimer at the end of an email? Have you wondered what happens to information you provide?

If you answered yes to any of these then you might have questions about the use of policies and disclaimers on your website as well. Many of us are small to medium size businesses and it is generally impractical for us to pursue legal solutions to online disagreements. So a better solution is to limit misunderstandings up front where possible. But, how to do that effectively?

  • Include a policy statement if appropriate on your site that states how you use and protect the user's information they may enter into any form or shopping cart.
  • If your email contains advice or opinions consider adding a plain language disclaimer that specifies in simple terms the scope of the information you provide.
  • If you must include actual legal verbiage, consider providing a plain text summary of the intent of the language. You want to summarize, not circumvent your legal content.
  • Consider who you're talking to. Make sure your writing will apply to and be easily understood by your visitors.

Think about your changes and the impact on your customer and your business. Are you sure you want to make that change? When you are we're here to help.

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  • Where to start? One place - start by telling the story!

    What is this story? Put simply, the story of your business.

    • Begin by describing your customers and their needs.
    • Then list the benefits your products provide to customers.
    • Now include complete descriptions of your products and services.
    • Don't forget to list your competitors' strengths and weaknesses.
    • Almost done. List ways customers can contact you and find your stuff.
    • And lastly, tell us about you and your staff, your company, your reasons for being in this business.

    But, what about how my website should look? Well, now that you've defined your story and and we have documented that we can begin discussing the graphic design of your website. 

    Ready to discuss it? Share a few details and find out how we might help.

  • Marketing, advertising, branding, merchandising.

    Complicated, subjective, expensive. Successful campaigns highlight the benefits to your customer or client.

    • We want to understand your needs and your perspectives because there are many ways to promote your message.
    • We recognize your needs are unique.
    • We fiercely endorse measuring success through all channels.
    • We want to listen first then craft a plan to evaluate and leverage the channels that will work best for you.

    The ultimate gift is to show you the best ways to market your stuff. After that, the implementation and measurement will be much clearer. And your successful marketing efforts will be tangible.

    Here's how we get started.

  • Selling online can seem tedious and intimidating.

    Our experience will get those online orders flowing smoothly. Here are the items we will need.

    • Your list of products and services with all the details.
    • Your portfolio of images used to sell your stuff.
    • Your preferences for payments, shipping, promotions, returns, credits, and warranties.
    • Your expectations for managing products, inventory, orders, and customers.
    • Your legal requirements for collecting taxes, security, and terms and conditions.

    Whether you will sell ten items or ten thousand items the plan is the same. We can put you on the right platform.

    Let's get your selling started!